To me, leadership means being accessible… A great leader actively engages in the community, demonstrating a hands-on approach.
As part of my series about “individuals and organizations making an important social impact”, I had the pleasure of interviewing Silva Moradi, Founder of Avalon LA.
Silva Moradi, an accomplished entrepreneur, first made her mark in the healthcare sector in 2007 when she founded Avalon Surgery Center in Glendale, CA. Her leadership and commitment to community well-being were evident as the surgery center flourished under her guidance.
Building on this success, Silva went on to establish Nobility Health, a prominent testing facility dedicated to delivering advanced healthcare services. Silva’s philanthropic journey took a significant leap with the founding of Avalon LA, a non-profit organization that addresses various community needs of Angelenos, from hygiene and nutrition to education and beyond. Through Avalon LA, Silva showcases not only her entrepreneurial prowess but also her dedication to making a positive impact on the community.
Looking ahead, Silva Moradi is set to enhance healthcare accessibility with the upcoming City Care Clinic on Crenshaw Blvd in South LA in 2024. Her leadership and commitment to community well-being shine through, marking her as a trailblazer in both healthcare and philanthropy.
Thank you so much for doing this with us. Before we begin our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”?
When I immigrated from Iran in 1989, I was the last of my family to make it to the United States. As I entered, my sisters and aunt were already working in real estate, and at the time, it only made sense to join forces with them. By 1990, I was a top real estate agent, consistently performing at the highest level until 2004. During this time, I began feeling the need for a more fulfilling career path. In 2007, I ventured into healthcare by opening the doors to my first surgery center. Fast forward to 2016, I inaugurated the Avalon Surgery Center in the heart of Glendale, where I continue to serve as the CEO. In 2019, as the COVID-19 Pandemic unfolded, the community required more than just surgeries; they needed comprehensive treatment and testing. Launching COVID-19 testing services at Avalon revealed a profound need for efficient and reliable healthcare services in the Los Angeles community. This marked the genesis of our nonprofit organization, Avalon LA. Initially uncertain about its direction, our nonprofit evolved precisely where it needed to be. Much like our healthcare organizations, the nonprofit identified a need, prompting our immediate action.
Our next phase involves the launch of our FQHC clinic, City Care Clinic , in 2024!
Can you tell us the story behind why you decided to start or join your non nonprofit?
Throughout my career, my primary goal has been providing superior care to the patients we serve. With the inception of our nonprofit organization, this mission expanded to extend superior care to the broader community. While our healthcare services focus on physical health, the nonprofit addresses hygiene, access to nutrition, education, community resources, and more.
Can you describe how you or your organization aims to make a significant social impact?
Our first commitment is to ensure everyone’s health, irrespective of their housing situation, as my two decades in healthcare have taught me that everything starts with good health. This extends beyond physical health, encompassing mental health and overall well-being. Our team, comprising healthcare and public service professionals, is well-equipped to deliver these services to the community efficiently and safely.
Without saying any names, can you share a story about an individual who was helped by your idea so far?
Certainly. We had the privilege of witnessing a heartfelt transformation within a native Angeleno who, like many others, faced adversity. This individual, a proud Angeleno, shared his experience in a moving video testimonial which you can see on our Instagram. He and his family, including his wife and son, had faced the harsh reality of not having a meal to share during Thanksgiving.
During our inaugural “Day of Giving” event on November 22nd, we extended a warm invitation to the community. This special Thanksgiving lunch aimed to foster a sense of togetherness and community warmth. We served over 500 meals that day, creating a joyful atmosphere filled with music, raffles, refreshments, face painting, balloon twisting, free haircuts, and clothing giveaways.
This gentleman recounted how Avalon LA’s support went beyond merely providing a meal. His son, in particular, experienced the joy of getting his face painted, a simple act that brought immense happiness during the Thanksgiving season. He mentioned that Avalon LA is making a meaningful difference in an area dealing with challenges such as drug-related issues and gang influence.
This story shows how a community coming together can change lives and spread positivity, bringing hope and happiness to people and families, even when things are tough.
Are there three things the community/society/politicians can do to help you address the root of the problem you are trying to solve?
In our specific demographic, the local politicians are failing us. South LA is an underserved community and it has been dismissed as merely a troubled area for decades, South Los Angeles needs are different than the homeless crisis. South Los Angeles issues are very very old that have not been addressed by local politicians, like basic safety.
Repeatedly, we hear people dismiss issues in South LA with one simple phrase “That’s just the demographic.”
How do you define “Leadership”? Can you explain what you mean or give an example?
To me, leadership means being ACCESSIBLE. Unfortunately, our local politicians, confined by the small districts they represent, are not readily accessible to the public. A great leader actively engages in the community, demonstrating a hands-on approach.
Based on your experience, what are the “5 things a person should know before they decide to start a non-profit”.
Patience: Establishing our nonprofit legally took several months before it became operational. The process to obtain nonprofit status is lengthy and daunting. Submitting all necessary paperwork to state and federal authorities during this waiting period is advisable, allowing time to formulate a clear vision and set goals.
Alignment: Your mission, vision, values statement is the heartbeat of the nonprofit. Maintaining alignment between these statements & your nonprofit activities is essential for coherence.
Teamwork: Your nonprofit is your baby, and like they say, it takes a village. Building a cohesive team whose visions and goals align with the organization’s mission is paramount.
Advocacy: You must advocate for your cause. Whether you are planning to serve people, communities, animals, plants, the environment, this applies to everything. Be a strong advocate for what you believe in, because that is what will get everyone on board.
Resourcefulness: This is important to maximize income. The more resourceful you are the further you can stretch donation and grant funding.
We are very blessed that very prominent leaders read this column. Is there a person in the world who you would like to talk to, to share the idea behind your non profit? He or she might just see this, especially if we tag them. 🙂
Donald J. Trump
Can you share your favorite “Life Lesson” Quote? How is that relevant to you in your life?
“Embrace Change” Throughout my career, this has propelled me forward, enabling me to better serve my community while staying true to my goals and intentions.
How can our readers follow you online?
Please follow our work at @AvalonLAOrg https://www.instagram.com/avalonlaorg/ ) and check out our website https://www.avalonla.org/ for upcoming events, news and for more information on how to donate. We need all of you to make a big impact in South Los Angeles.
This was very meaningful, thank you so much. We wish you only continued success in your mission.
Silva Moradi of Avalon LA: 5 Things You Need To Know To Successfully Lead A Nonprofit Organization was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.