October 28, 1 PM ET — Virtual Event
Your personal brand is often built in quiet moments — the late-night writing session, the client call that turns into a story, the risks you take when no one’s watching. But when it’s done with purpose, that same brand can become your most powerful growth engine.
On October 28 at 1 PM ET, Authority Magazine founder Yitzi Weiner will sit down with Beth LaGuardia Cooper, Chief Marketing Officer at Advantage Media, for a one-hour virtual fireside chat: “Strategies for Making Your Personal Brand Your #1 Growth Asset.”
The conversation will pull back the curtain on how today’s leaders use publishing, media, and storytelling to shape credibility and influence. Expect real case studies, a few industry secrets, and clear steps for turning your expertise into visibility that lasts.
What You’ll Learn
- Publishing as a Platform — Why books, articles, and interviews remain one of the fastest ways to establish authority.
- PR That Works — How to use earned media, podcasts, and magazine features to build audience trust.
- Authority Multipliers — Proven frameworks for thought leaders who have expanded their reach through storytelling and partnerships.
- Next Steps to Scale — Practical actions you can take today to strengthen your presence across channels.
About the Speakers
Beth LaGuardia Cooper brings decades of experience guiding brands through transformation. As CMO of Advantage Media, she leads marketing, PR, and brand strategy for clients and the company’s publishing arm, Forbes Books. Her approach blends data, empathy, and innovation, honed through a career that saw her help grow American Public Education from $20 million to $650 million in annual revenue.
Yitzi Weiner, founder and Editor in Chief of Authority Magazine, has interviewed more than 150,000 leaders and changemakers — from Dr. Jane Goodall and Mark Cuban to Kerry Washington and Guy Kawasaki. Through his Thought Leader Incubator, he helps entrepreneurs and executives turn their ideas into meaningful influence and community impact.
Whether you’ve already written a book, been featured in major outlets, or are just starting to shape your message, this session offers grounded, actionable insights for anyone ready to elevate their voice.
Register now to join the conversation.
Fireside Chat: How to Turn Your Personal Brand into Your Greatest Growth Asset was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.